A static web site is like an online brochure giving information about your organisation, your products, services and contacts. It normally does not contain interactive functionality, and updates to content and images are done by a web developer with HTML skills.
What kind of business needs a static web site?
A static web site might be useful for a small business that simply wants to be found on the web, with only a few pages of information that do not change very often.
What are the advantages of a static web site?
- Can be developed fast when small.
- May be cheaper for initial development if small.
- Pages are often delivered fast because the HTML code for each page is very simple.
What are the disadvantages of a static web site?
- Information becomes rapidly outdated. This might damage your image rather than help it.
- An unchanging site is not be friendly for search engines as one with changing content.
- Does not encourage visitors to return for the latest information, and they may wonder whether you are an active business.
- If there are many pages, the initial investment can be higher than a dynamic web site.